Ecommerce SEO stands for Search Engine Optimisation, which is specifically designed for eCommerce websites. Organic traffic is one of the main drivers of growth, sales and customer acquisition for eCommerce stores. Therefore, it is essential to have the right SEO strategy for your website.
What is SEO?
Search Engine Optimisation (SEO) is a type of web marketing focused on increasing the visibility of a web page or an entire website in the organic (unpaid) results presented by search engines to various queries. SEO is concerned with both the technical and design aspects of improving a web page’s ranking to increase search engine awareness and visitor traffic. SEO consists of many factors, including the actual content of your page, the number and number of other sites linked to your site, and even the structure of the content on your site. With search engines using thousands of factors to rank websites, SEO can be extremely complex in the extreme, but as a general rule, the design of your site and the content provided are the best SEO elements that can be addressed.
While SEO is primarily concerned with making your site more visible to search engines, it is also concerned with making your site better for your visitors. As search engines become more and more “intelligent”, they are able to determine the usability of your site and take this into account as a ranking factor.
Search engines are both important and unique because they can provide a website with highly targeted traffic. A search query is the best way to get visitors who are looking for exactly what your website has to offer. If a search engine doesn’t include your site high in its rankings, and that usually means the top ten results are out of date, you may be missing out on massive traffic and generating more subscriptions or sales.
Search queries, or what are called keywords to SEO marketers, are incredibly valuable. Numerous studies have shown the power of search results to make or break a website, and many website owners have succeeded simply because of the good visibility they received on search engines after placing a heavy emphasis on their SEO efforts. Because search engine traffic is free traffic, investing in SEO can generate an outstanding return on investment for months or even years.
Even though search engines were designed to be very smart, they need help discovering the best websites. Computer scientists working on search engine technology are always looking for ways to improve the methods used to discover web pages and return the best and most relevant results to searchers. But there is still a limit to how search engines work, and that’s where SEO methods come in. Keep in mind that good SEO can trigger a flood of visitors, but bad SEO can have the opposite effect, bringing you zero visitors.
In addition to helping search engines find your content, SEO can also improve the ranking of your web pages with the SERPs. As the Internet becomes more and more competitive, it is often the sites with the best SEO efforts that get the best results in the SERPs and most visitors and customers to their websites.
Ecommerce SEO stands for Search Engine Optimisation, which is specifically designed for eCommerce websites. Organic traffic is one of the main drivers of growth, sales and customer acquisition for eCommercestores. Therefore, it is essential to have the right SEO strategy for your website.
Today, selling products/services online is getting easier and easier. With all the CMS, payment portals and dropshipping providers available in the market, it has never been easier to create your own eCommerce site.
Overall, sales in the eCommerce market are growing exponentially! As you can see from the graph below, eCommerce sales have increased by 11% in the last two years. They are expected to reach an incredible $1.7 trillion by 2020!
SEO for eCommerce offers more sustainable results in the medium to long term, with a focus on organic traffic – the most qualified traffic and conversion traffic for your business.
Our eCommerce SEO services include: keyword audit, research of your target audience, competitor analysis, link building (SEO Off Page), custom SEO strategy definition, recommendations and monthly activity reports (including ratings and target conversions).
Why is eCommerce SEO important?
Setting up your business online, with the current technology and solutions available, is quick and easy, but succeeding in online sales is not! The online sales market is very competitive and is run by big brands and sites like Amazon, eBay or Alibaba.
As demand and supply increase, search engines also increase the ranking criteria of websites to better meet users’ expectations. In addition, the rules are very strict in this area, so a specialized search engine optimization service for your eCommerce business is vital.
If you want to have online visibility for your products and/or services, and appear in the top search results that lead to conversions and sales, it is necessary to optimize your website and eCommerce pages. Search engine optimization is the right solution for your eCommerce project, which will help you increase your sales.
SEOBI has a team of digital marketing experts dedicated to your website’s SEO for eCommerce. We create customized digital strategies for eCommerce stores, including SEO and PPC services. Our eCommerce SEO strategies place your website at the top of Google for the most relevant search terms.
Contact us today for a free SEO audit of your website.