We have summarised all the important facts about SEO compatible domain name. The backlink profile, the quality of the content and the usability of a website are just three of the many ranking factors of Google. They determine which websites appear at the top of the results list, and which do not. A good SEO ranking is essential for every e-commerce website, as the majority of potential customers access your site through search engines. The important criterion for every website is a suitable domain name. The domain owner decides whether it is the company name, relevant keywords or other word combinations. Whether or not the choice of name has a direct impact on Google’s ranking has always been the subject of much discussion.
When it comes to Google ranking factors, there is no list of SEO guidelines that you can check off one by one. More than 200 different factors play a role in determining the order in which search results are displayed. Some of these factors are already known and have been officially confirmed, but others are deliberately kept secret. This is so that the search engine giant can prevent targeted manipulation of their search results. By listening to interviews with Google employees, their experiences, studies and other indicators, the SEO experts have gathered their theories and ideas about the factors that should be taken into account in Google’s ranking.
- There are different theories about the ideal SEO domain name:
- What influence does the domain name itself have?
- Its TLD (country ending for example .com or .fr)
- How long it has been in existence could it affect the ranking?
- We discuss the possibilities in the following points.
A domain name containing keywords
Until a few years ago, it was thought that domains containing a relevant keyword had an advantage in Google rankings over those that did not. The reason was that matching keywords in domain names allowed users to link the search term to the website. This should have a positive effect on the click-through rate (CTR), which encourages a higher ranking in Google. In 2012, there was an algorithm update: since then, Google has checked the relevance of ‘exact match domains’. As a result, they tend to favour sites that offer relevant value and content. This means that fewer keyword domains are appearing in the search results and the overall role of keyword domains is becoming less important.
An SEO compatible domain name and your brand
If you use your brand name as a domain name, the user will realise what they are getting into. That means find the best domain name for your business is important more than anytime. Maybe you can check domain acquisition service for it. This leads to a low bounce rate and longer retention times, which is important for SEO. The use of the brand name in your domain is not only relevant for SEO, but it is also particularly important for your brand image. If you convey a memorable DOB in the domain name of your web presence, you reinforce the sentimental value and ultimately your corporate identity.
SEO compatible domain name extension
SEO domain name extension the question for many site operators is whether new domain endings are relevant for SEO. In recent years, more and more new top-level domains (TLDs) have been introduced to expand the market for traditional domain endings such as .com. According to official statements from Google, new generic TLDs are treated in the same way as the more established ones, such as .com and .org. Subsequently, it is irrelevant whether the TLD contains a keyword or not. An exception is country specific TLDs, which are not treated in the same way. For example, a. co.uk domain might rank quite high in the UK, but it will be difficult for it to try to rank high in search results in the US.
Regardless of Google’s official statements, SEO experts often rely on their own experience. The selection of TLDs will affect the click-through rate and then indirectly the position in the search engine. For example, B2B or B2C sites with the TLD .info would have a higher click-through rate because they offer information.
What should be the optimal length of the NDD vote?
The answer to this question seems obvious: the shorter the domain name, the better it will be perceived by search engines. The maximum length is 60 characters.
However, a domain name intended to build a brand image must imperatively include a clear desire to allow the name of the site to be remembered. If this means that you have to make the domain name a little longer, that is not a problem.
Owner and age of the domain
It is important to know if a domain owner has a few blemishes in Google records. If many of their domains have been penalised or identified as spam in the past, this reputation will follow them to future domain registrations. To combat this, SEO experts recommend making public domain information available. It is possible to create privacy protection for Whois queries, but this could raise suspicion. This means that it is best to lay all your cards on the table from the start.
Another factor that can directly influence your SEO profile is the age of the domain. It is easy to find out when the domain was registered. This tool shows, for example, when the domain was identified by Google’s crawler. Established domains that have been offering quality content for a long time are considered trustworthy and are therefore ranked highly. But this does not necessarily mean that a newly registered domain inevitably loses out in the battle for a good position in the rankings. “The older the domain, the better the ranking” is not 100% true in this context. The length of time the site has been in good standing plays a role that can affect the ranking positively or negatively.
The age of the domain name should not be confused with the date the site went online. The domain name may have been purchased without it being an online site. The age of the site, pages, backlinks, etc… play a role in your visibility. Generally, it takes 2 to 3 years depending on the number of blog posts to be well considered by search engines.
An SEO compatible domain name with or without a hyphen
The hyphen, the dash of the 6 keys on your keyboard, is sometimes included in some domain names. From a strictly SEO point of view, the presence of such a sign in a DND is not problematic in itself.
However, from a marketing point of view, it can:
– pose a problem for Internet users who are increasingly used to domains without hyphens. When these have one, it can make them more difficult to remember. Word of mouth or an audio advertising campaign may then have less impact
– help avoid confusion with a competitor and be more explicit about your business.
In general, it is recommended that you reserve both versions, allowing you to direct your traffic to either of the two domain names if necessary.
Domains for users, not for search engines
Choosing the right domain is an important step if you want your web project to be successful in the long run. You should choose the domain name for the user rather than for SEO reasons. A short and memorable domain name with thematic relevance and recognition is essential. It depends on the strategic direction of the company whether the brand name, a relevant keyword or a combination of both is the right choice. It also depends on the availability of the name and the TLD of your choice.
In any case, the support of an SEO consultant in choosing a domain name that is relevant for SEO and for the future of your company is entirely feasible and recommended. Contact our SEO consultants!