It is sometimes complex to make e-commerce and SEO cohabit, especially on the “content” part. Here is a quick overview of good SEO practices applied to e-commerce, to work on your content without altering the experience of your users…
- Take care of your home page text: Essential, even if it’s not necessarily graceful, it is necessary to place your “generic” keywords. Describe your brand, your positioning, your main ranges, your commercial premises! However, it is preferable to integrate this text before the footer. Some sites do it perfectly, why not yours?
- Make content for your categories: Placed under your H1 title, this content can serve both the Internet user and Google! A few lines are enough and there is no need to try to repeat your main key phrase half a dozen times!
- Make content for your manufacturer/supplier pages: Unique content, of course, a few hundred words and why not even an outgoing link! (if you sell their products, you are not direct competitors)
- Work well on your product sheets: Short description, long description, manufacturer/brand… spend time on it, it’s crucial. Above all, don’t give in to the temptation to duplicate your suppliers’ product sheets! Customer reviews are also a way of adding content to your product sheets regularly.
- Make specific descriptions of your products for your category pages: This will allow you, by adding these descriptions, to create a semantically unique category page, with text content that has sufficient weight. If you don’t want this text to have too much impact on your page visually, prefer to display it when the mouse passes over it (Wizishop shops do this very well for example).
- Work on your integrated blog: Adding pages to your shop on a regular basis highlights your activity and the “life” of your site. An integrated blog (monsite.com/blog) is an essential means of publishing new pages, optimising your internal linkage and talking about your activity in a different way (talk about yourself for example). Make the most of it!
- Develop thematic blogs: If your site has many sections that do not necessarily have semantic links between them, it can be very wise to set up thematic blogs. But be careful, these blogs deserve the same editorial care as your integrated blog!
- Make outbound links: As strange as it may sound from an SEO’s point of view, I always recommend creating outbound links, especially when the site is launched. I assume that this really helps Google contextualise a site with no inbound links (and therefore no awareness) and boosts indexing at launch.
Generally speaking, we consider that content is good if it is first and foremost written for the Internet user, with SEO optimization coming only afterwards with knowledge of good web writing practices. Try, as much as possible, not to get confused with the questions of the minimum number of words needed for Google or the number of times your keyword is repeated. Think of your audience first and foremost… and Google will see that! If you need help for %100 SEO compatible contents, contact us today.