Increasing the conversion rate is one of the main objectives of any online store owner, converting visitors into customers is a difficult, but not impossible task: customer reviews are a good way to succeed in increasing sales. It is said that the best advertising is… Read More »How to boost the e-commerce conversion rate thanks to customer reviews?
A backlink is defined as a hypertext link that sends the Internet user to a site other than the one he is visiting. It is a very effective SEO strategy that takes part in the positioning of websites on search engines. It is therefore essential… Read More »Three atypical ways to create backlinks
The algorithms used by search engines (Google, Bing, Yahoo…) consider over 200 search engine optimisation criteria. Most of these are directly related to the content, architecture and internal and external links of the site. In order to improve its referencing and develop its activities on… Read More »Is SEO that essential? Advantages and Disadvantages
In this January episode of Google Search News, John Mueller goes over recent developments in the Google Search world. Crawling updates Large site owner’s guide to managing your crawl budget → http://goo.gle/39NQR7E Updated Crawl Stats report in Search Console → http://goo.gle/3qDGKco Indexing updates Request (re)indexing… Read More »Google Search News (Jan ‘21) – crawling & indexing updates, link building, and more
Better known under the name of natural referencing, SEO (Search Engine Optimization) is a technique to improve its position on search engines otherwise known as SERP. To succeed in having better visibility of its site, SEO is now an essential point to exploit. If the… Read More »7 tips to improve your SEO in 2021
To optimize your presence on the web and increase your visibility, you must successfully implement your various SEO strategies. These are generally not easy to implement, it is preferable in some cases to be helped by a professional structure. Here is how to increase your… Read More »Web strategy: Capitalise on SEO to increase your visibility